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Is Colgate Selling Softsoap?

The company is mulling the sale of its personal care brands, according to Reuters.

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By: Christine Esposito

Editor-in-Chief, Happi / Rodman Media

Photo: Colgate-Palmolive website

Reuters says Colgate-Palmolive is mulling the sale of its personal care brands. Reporters cited sources familiar with the matter.

Colgate-Palmolive’s personal care stable includes soap brands like Softsoap, Irish Spring and Protex as well as Speedstick deodorants for men and women.

Personal care represented 17% of C-P’s total revenues in fiscal 2025.

Colgate-Palmolive, ranked No. 3 in Happi’s 2026 Top 50 Report, is celebrating its 220th anniversary year.

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